the beauty guild

about this project

This 1200 SF shop was designed with an 8 week design to completion deadline. The proposed design evolved after a series of design team charettes resulting in two design concepts which were ultimately presented to the L’Oréal  Group. With their blessing an immersive, interactive and luxurious beauty experience was curated, allowing customers to wander the store, discovering the range of hair, skin, nails and fragrance products. A signature element of this design was the central, all-encompassing island/ beauty bar that functions as a welcome point, check out point, product display, product play and product education hub. Lighting paired with  textured and reflective materials played a critical role in the elevated presentation of the products.